Why invest now in the 5% Legacy Solution?
Simply put, legacy giving will be by far the largest revenue growth area for charities over the next few decades as the baby-boomer generation determines what their lasting legacy will be when their lifetime is at an end.
Charities that are proactive in approaching their stakeholders will have a huge advantage. Research has shown that approximately three quartres of donors who choose to leave a legacy gift, do not intend to leave additional planned gifts.
Your organization needs to be in the front of the pack.
Charities that engage a significant percentage of their stakeholder base in legacy giving will have a distinct advantage over those that do not. They will:
- tap into a substantial and secure source of revenue – the assets of their stakeholders;
- have significantly lower fundraising/administration costs;
- open a revenue stream that keeps flowing with minimal resource investment; and
- be freed from a total reliance on annual fundraising
And not only that – an investment in legacy giving is the wisest investment you will ever make:
Cost-to-donation ratio for different program areas
- Legacy giving = 1 to 3 cents to raise $1
- Major gifts = 10 -20 cents to raise $1
- Direct Mail = 40 cents – $1.25 to raise $1
- Special Events = 75 cents to $1.25 to raise $1
An effective legacy engagement strategy will be a life-line for many charities, helping to survive and prosper.
A focus on legacy giving doesn’t hinder annual giving, it actually helps it. That’s because those who make a legacy gift feel closer to the charity and more committed to its mission and vision.
The 5% Legacy Solution gives you a system to engage a significant percentage of your supporters to a legacy gift commitment.
Start planning now! Complete our 10 minute survey and we will send you a free outline of how you can engage more of your supporters in legacy giving.