What will it cost to implement the 5% Legacy Solution and develop an effective legacy strategy?
You have a number of options for implementing the 5% Legacy Solution. After you complete the survey we will provide you with the most affordable options.
How long will it take to develop the 5% Legacy Solution and achieve our goal?
Generally it takes us between 4 and 8 months to develop a Plan and the Resources and Systems you will need. Once the Plan and Systems are in place we can train relatively quickly, and you can be generating legacy leads and commitments almost immediately. Getting to the magic 5% legacy engagement level will vary depending on the size of your stakeholder base. It can take as little as two years or as long as five years.
Remember, if you engage 5% of stakeholders in legacy giving, it will likely be the largest pool of revenue your organization ever generates.
Will we have to hire additional staff?
Not necessarily, the process is much less time-consuming than you may think. In general, the system requires far less time investment than annual fundraising. Most of the investment comes up-front in developing the plan and its components. Once the plan and components are in place, the implementation can be done on a regular basis without a large drain on staff or volunteer time.
When can we expect to see a return on our investment?
Most organizations will see a large number of legacy leads and commitments as soon as they start implementing the 5% Legacy Solution.
Although it is not possible to predict exactly when legacy gifts will be received, most charities will see a rise in income after just a few years. On average, legacy gifts are received 7 years after the donor makes provision for the gift. However, some gifts will be received much sooner.
A charity that recently established the system saw a 4,000% increase in revenue from legacies after just three years.
How do we know legacy giving will be appropriate for our organization?
If you can answer yes to each of these questions, then you are ready for a legacy program:
- Will our mission be relevant 50 years from now?
- Are there people who are intimately connected to our mission and vision?
- Do we have contact information for some of the people connected to our mission and vision?
- Is the leadership of our organization respected?
- Do people trust our ability to steward their gifts?
Can we implement the 5% Legacy Solution if we already have a legacy (planned giving) program?
Yes. Charities that have legacy programs can still implement the 5% Legacy Solution and complement their existing approach.