Newsletter Articles

Generally, the type of legacy articles we see charities produce gain very little traction with donors. That’s because most articles focus on the mechanics of giving. Donors hardly ever read these types of articles. The inner workings of a charitable remainder trust generate as much interest as watching paint dry.

Donors are interested in how your organization helps make the world a better place and the impact you have on the lives of others. The key is “Passion and People” not “Terminology and Techniques”.

We will help you use “Passion and People” to connect your stakeholders to the topic of legacy giving, as we did in this example:

Newsletter article

Success Metrics

Help our sector gain insight by taking part in our Success Metrics study via a survey.

5% Legacy Solution

"Although we have just begun using the legacy survey, it is yielding brilliant results in more ways than one … legacy leads, legacy commitments, and especially the lovely and heart-warming stories about the care our donors or their family received at our hospital."

- Cass Cozens, Manager of Major & Planned Giving, St. Paul’s Hospital Foundation, Saskatoon

See how the 5% Legacy Solution can work for your organization.