Generally, the type of legacy articles we see charities produce gain very little traction with donors. That’s because most articles focus on the mechanics of giving. Donors hardly ever read these types of articles. The inner workings of a charitable remainder trust generate as much interest as watching paint dry.
Donors are interested in how your organization helps make the world a better place and the impact you have on the lives of others. The key is “Passion and People” not “Terminology and Techniques”.
We will help you use “Passion and People” to connect your stakeholders to the topic of legacy giving, as we did in this example: