Digital Engagement

Although older donors may still give annual gifts through the mail, a very large percentage are now on-line. Organizations that have digital engagement systems, are not only acquiring legacy gifts on-line, they are also converting supporters to legacy commitments.

UGM legacy page

Digital engagement systems, once in place, reach a far greater audience than mail based system, and generate commitments in a much more cost effective way.

Videos, interactive legacy micro-sites, and legacy e-strategies are not only the wave of the future, they are already in place and working effectively to generate legacy gifts for charities both large and small.

Success Metrics

Help our sector gain insight by taking part in our Success Metrics study via a survey.

5% Legacy Solution

"Although we have just begun using the legacy survey, it is yielding brilliant results in more ways than one … legacy leads, legacy commitments, and especially the lovely and heart-warming stories about the care our donors or their family received at our hospital."

- Cass Cozens, Manager of Major & Planned Giving, St. Paul’s Hospital Foundation, Saskatoon

See how the 5% Legacy Solution can work for your organization.