Digital Engagement

Although older donors may still give annual gifts through the mail, a very large percentage are now on-line. Organizations that have digital engagement systems, are not only acquiring legacy gifts on-line, they are also converting supporters to legacy commitments.

UGM legacy page

Digital engagement systems, once in place, reach a far greater audience than mail based system, and generate commitments in a much more cost effective way.

Videos, interactive legacy micro-sites, and legacy e-strategies are not only the wave of the future, they are already in place and working effectively to generate legacy gifts for charities both large and small.

Success Metrics

Help our sector gain insight by taking part in our Success Metrics study via a survey.

5% Legacy Solution

“This is a revolutionary and very practical approach. It’s a breath of fresh air and will motivate both fundraisers and donors to 'just do it'. It moves past the intricacies of planned giving instruments and tax incentives to the heart of the matter, the organization's mission and vision and how donors can help achieve that dream."

- Heather Wardle, Former Development Director, Seva Canada

See how the 5% Legacy Solution can work for your organization.