This is one way to ensure your legacy program and legacy conversion strategy has fresh and appealing content.
Donor stories, mission/vision related stories, background on program staff and updates on gifts received and pledged can all be part of the update.
Presentation and content is key. Boring presentation and boring content = few readers. Technical language decreases readership – avoid descriptions of gift vehicles.
A response system is always connected to the update. The Annual Update is usually four pages (an 11″ x 17″ sheet folded in half).